The Elms Funeral Directors Ltd. Weston’s oldest family funeral directors.

Having been involved in the funeral business since 1977, Malcolm Rowlands, with the help of his wife Norma and her brother Brian Cook, founded The Elms Funeral Directors in Weston-super-Mare. 

With years of experience and professional knowledge between them, they were able to offer local families the help and assurance they needed at a difficult time.

The passing of Malcolm Rowlands in August 2023 marked a profound loss for The Elms Funeral Directors and the community he served with unwavering dedication, for over three decades. The Elms is now led by Luke Reynolds who is a fully qualified funeral director and arranger. 

The Elms Funeral Directors are members of the National Association of Funeral Directors. Being a member means that they have certain standards, which can mean great reassurance for the community in Weston.

Members adhere to a strict code of practice, ensuring that they follow high professional and ethical standards. This guarantees quality service and care during sensitive times.

The Elms also undergo continual training to stay updated with best practices and legal requirements, ensuring that they offer expert guidance and support. They are required to be transparent in their pricing, which means no hidden fees or unexpected costs, providing peace of mind to clients.

Funeral directors affiliated with the National Association of Funeral Directors are trained to handle bereavement sensitively, offering compassionate and professional support during emotionally difficult times.

This combination of professionalism, transparency, and accountability provides a strong sense of reassurance for the families of Weston.

As a co-founder, Malcolm was instrumental in establishing a foundation of compassion, integrity, and family values that continues to resonate through their services today.

Today, under the guidance of Brian's grandson Luke, and with the invaluable support of Malcolm's wife, they carry forward a legacy of compassion and professionalism. 

"Our family-run business provides a supportive environment during one of life’s most difficult times. We pride ourselves on being approachable and understanding, ensuring that every family receives the attention and respect they deserve."

Luke is passionate to continue the family legacy, building strong, compassionate community connections. Through a blend of storytelling and traditional values, Elms Funeral Directors can be relied upon to serve families for generations.

"Our services are competitively priced without compromising on quality, allowing you to respectfully say farewell to your loved one without the burden of a high cost.

"We are proud of our top-of-the-range Mercedes fleet, which reflects our commitment to excellence and professionalism. Each vehicle is meticulously maintained and equipped to ensure a respectful and dignified journey for your loved one."

It is this philosophy, of offering people the very best that has made The Elms Funeral Directors the success it is today. As a family, they are able to maintain their costs to suit everyone’s needs. 

Whether you need to arrange a funeral, look into pre-paid funeral plans, or would like an informative chat, please call in at The Elms Funeral Directors, 50 Baker Street, Weston-super-Mare, BS23 3AQ, or call 01934 616 006 for a 24-hour personal service.

Let our family look after your family…